Shakira Tola Oniyangidesign · engineering · research
All work
03design engineering research · Google Earth · 2025

Traffic signal level of service

Google Research measured how long drivers wait at traffic lights. This data layer turns that research into an A–F grade for every signalized intersection, hour by hour.

Role
End-to-end productization, visualization strategy and UI design
Product
Data layers
Timeline
2025, live
Links
Data layers docs (external link)
Google Maps Platform post (external link)
Animation of a street grid through one day: intersections on the main street turn from A to F during the morning and evening rush
Fig. 1One day on a street grid. Every intersection gets a grade from A (short waits) to F (long waits), each hour from 06:00 to 22:00.

01Context

Google Research’s Greenlight work had measured how long drivers wait at signalized intersections, from anonymized and aggregated data. It was rigorous, and hard to visualize: raw scores for every intersection, for every hour of the day.

Traffic engineers and planners needed to act on it in seconds. The research team needed it shown accurately. And it was the first time Google research like this would ship as a paid layer in Earth, so there was no playbook.

02Approach

  • A–F grades from raw scores. The research arrived as raw scores, so the first job was choosing a bucketing method that stayed true to the research and still read at a glance.
  • An hour-by-hour view from 06:00 to 22:00, so congestion can be followed through the day.
  • Consensus between research and engineering. The visualization had to be faithful to the research scientists’ data and workable for product engineering, and both teams signed off on it.
Fig. 2Search the data layers catalog and add the layer to a project.
Fig. 3Zoom in and click one intersection: an E overall, an F at 7 AM, and Es and Fs through the evening rush.
Fig. 4Filter to the lowest scores, and the city narrows to its worst intersections.

03Outcome

A team launch with research, product and engineering, in Earth’s first paid professional tier. This work turned raw research scores into a layer professionals could read at a glance.

470+paying professional users for the launch
10%conversion in its first two weeks

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